No7 4D Lift & Curl Mascara

Looking for a natural lifted lash look*? Keep up your natural lash game at home with our new No7 4D Lift & Curl Mascara, designed with 4-in-1 benefits to lift, curl, lengthen and volumise for a natural lifted lash effect.

The secret? It lies within the expert combination of our specially designed and easy to use domed-tip brush, which helps to grip, elongate and curl every lash, whilst the new formula can be built up as you desire, so you can enjoy enviable lifted and curled lashes that last.

We only show authentic results on real people. Since 2011, we have been committed to our True Beauty Promise of using no lash inserts or retouch.

Great for:

Instant lift whilst creating buildable curl, length and volume for a natural wide awake look. Suitable for sensitive eyes.

Why you love it:

9/10 agreed their lashes looked lifted
8/10 agreed the product provides a natural lifted lash effect**
8/10 agreed the brush helps to grip every lash to create a base-to-tip curl**
8/10 agreed the product provided smooth application
*85% of 109 women considering a salon lash lift treatment would delay
** Consumer study on 109 women
Consumer study on 65 women