this ultra-smooth matte formula glides on lips like a dream and delivers instant, rich, longlasting color that stays comfortably in place without drying out your pout. our brand founders vision:the products in the on your collar product family pay homage to connie franciss song lipstick on your collar which i loved growing up. this products design is one of my favorites – i wanted to show the shades of the lipsticks through the packaging, almost like an astronauts helmet. the formula is pigmented and matte, yet still feels incredibly hydrating and smooth. – ari in an independent study of 32 consumers: 100% said the product had instant payoff and rich color intensity 100% said the product had an ultra-creamy, smooth glide application 97% said the product had a comfortable, soft, lightweight feel on lips throughout wear 94% said the product did not bleed