experience longwearing color with this modern take on a traditional lip stain that offers a natural finish with a comfortable, non-drying feel and stays in place whatever your lips are up to. our brand founder\’s vision:the practically permanent lip marker is another one of my favorite products in this first drop. ive always loved lip stains because i feel they last the longest throughout a busy day and also appear most natural. this formula is super pigmented so you can apply it generously for a bolder, statement lip or more sparingly for a more natural looking, subtle tint. it looks beautiful on its own, but my personal favorite combination that ive been wearing all year is this lip marker and the utmost importance lip gloss. my favorite pairing in chapter one! – ari in an independent study of 32 consumers: 100% said the product did not bleed or run 97% said the product allowed for easy, targeted application 94% said the product was virtually weightless and remained comfortable throughout wear 94% said the product provided rich color payoff